Readership Profile

The target audience for my magazine are teenagers and young adults from the ages of 16-25, male and female. They are all from middle class, 'normal' families and are students at a state school. They either play an instrument or have a preferred sound from one, and the guitar is one of them. They all like to socialise either in person or on things like facebook and twitter - or through text messages. They're more creative than academic, enjoying subjects such as music, english literature, drama and dance. They have their own fashion sense that fits with the kind of music and television shows that they like.
Character Profile:

Henry is a 17 year old boy who is extremely indulged in music. He plays the guitar and piano, although the former is his preferred instrument. He has a large group of friends, boys and girls, and listens to similar music to them. He listens to bands such as Bon Iver and City and Colour due to the relaxing atmosphere they create. He has a distinct fashion sense, but simple. White t-shirts, faded and/or ripped jeans with worn boots. This looks resembles a carefree lifestyle which is what he wants to achieve. His hobbies include writing songs, listening to music, reading and socialising. He doesn't enjoy school as much as other people do and he spends a lot of time in his bedroom. Henry's income is usually spent on new clothes and guitar accessories, or some sheet music if he gets bored with the music he has. He goes out with his friends to the cinema and for birthday meals out as well, so his money may be spent on that too. Brands that most represent Henry are clothes brands such as River Island, Topman, vintage stores and ebay.co.uk. This is because he likes to keep up with fashion, but have clothes that no one else will have - hence the variety of shops. He doesn't work outside of school, but he does gigs in pubs and bars to earn a bit of money a month. Henry prefers to listen to artists that have a distinct sound, like with Bon Iver's singer/songwriter Justin Vernon who has a very recognisable voice - one that if it started playing on the radio you would know exactly who he is.