Brand Name Ideas

-          Songbird : inspired by Eva Cassidy’s acoustic guitar song ‘Songbird’ and her acoustic album of the same name, I believe this could be a good title for my magazine because it is sweet sounding and innocent, which is the stereotypical view of acoustic music – calming and tranquil. The connotations of ‘Songbird’ are:
- Pure, innocent
- Mellow and sweet sounding
- The song it makes is delightful to the ears, such as the music in this magazine
- The sound of spring; coming out of winter and into the warmer seasons – out of deceiving music and into the genuine songs.
- Colours such as yellows, blues and greens, all associated with nature and spring time.
- No harsh consonants, a sweetly pronounced word

-          Tune : inspired by the tuning of a guitar – the main instrument in acoustic music. This could be a good title for my magazine because it’s a word that everyone recognises and hears frequently. The connotations for ‘Tune’ are:
- Instrument related; attracts a wider audience
- Main focal point for the pronunciation is the vowel ‘u’, which gives a smoother tone to the word.
- Related to greens, blues and browns, due to the guitar connotation and the smooth sound of the word itself.

-          Melody : this is a synonym of acoustic and so relates to the genre of the magazine well. No harsh vowels to deter the meaning of the magazine and a lovely word to resemble music. The connotations for ‘Melody’ are:
- It’s a synonym for the style of magazine that I’m looking into – relevant.
- ‘a sequence of single notes that is musically satisfying.’ Is the definition, this relates to the magazine because it insinuates that the music featured in the magazine are ‘musically satisfying’.
- The word itself is relating to calm and tranquil environments, which is where acoustic is most appropriate.

-          Serene : serene means ‘calm, peaceful and untroubled’ which is what the magazine is to try and reflect. The magazine is very musically orientated and this is what the genre tries to create – an untroubled atmosphere, which in this case is totally focused on music. Connotations for ‘Serene’ are:
- very pacific, creating a soothing atmosphere before the audience has even opened the magazine.
- very smooth tone through the use of all the letters, ‘s’ begins with a clean start, then the ‘e’ and ‘r’ and ‘e’ again create a slow and effortless sound, then finished the ‘n’ and ‘e’ ensure that the word is finished but on steady terms. 

-          Pacific : pacific is an adjective used for a someone or something who is peaceful in character and intent. This reflects the magazine and its genre because it’s peaceful in that the music is very calm and relaxing. The connotations for ‘Pacific’ are:
- related to the ocean; used as a calming source.
- smooth and rounding vowels, to emphasise the flow of the word.

-          Unplugged : this is a term used to describe an acoustic performance, due to the lack of plugged in (electric) instruments. This is relevant to the magazine because it refers to the genre it’s representing. Connotations of ‘Unplugged’ are:
- seems more natural, unplugged isn’t technologically enhanced.
- enhances the genre of the magazine
- rebellious; not going with the mainstream techno advances in music.
- colours such as browns, reds and oranges to promote the brown of the guitar.