The Conventions of Problem Pages

1. Aimed at a female audience
2. Picture of the article's writer
3. All have a slogan promoting that writer's advice; the slogan is the second largest writing on the page
4. Image's relating to the articles
5. Colour scheme is bright and fun, more feminine
6. Each question has a sub title with vague descriptions of the question
7. Show the question that's been asked in a different colour to the answer
8. The masthead is the largest writing on the page
9. All questions and answers are written in a maximum of three columns
10. All have postal and email addresses to entice further questioning
11. Small description of the journalist's qualities 
12. The image of the writer is friendly and open, helping the reader to open to them in their questions
13. Often related to everyday problems that women would face in day to day life
14. Quotes from the answers/questions to tempt the reader into reading that article 
15. The picture of the 'Agony Aunt' reflects the problems of the reader (e.g a doctor for your health problems)