Friday, 13 September 2013

Readership Profile and House Style

Readership Profile

I think that the target audience for my magazine will be teenage girls from the ages of 13 - 19, this is because I am a teenage girl myself and I will know what kind of issues go on in a teenage girls life - boys, school family etc.
I decided no younger because they wouldn't understand some of the situations in the magazine, and who the people featured in it were. Older people would probably be the same, they would be caught up in university or starting work in the real world and so would have little time for a magazine such as this one.
These girls would all go to school - state or private is unimportant - and they would all have a wide social network. This is were some of the articles would feature celebrity gossip and pictures of attractive male celebrities and this will attract the young female generation. This way they can all talk about the latest breakup with their friends - so the magazine would give the girls a topic of conversation to be had at lunchtimes etc. 
They would all face the same issues, whether is be boys that they like, stressful schoolwork, annoying families, teacher feuds etc. This way they would all have a reason to read the magazine because it features things that help them to deal with school and how to get that boy they like. 


 House Style

My magazine will be called 'Motormouth' because it is a common synonym for the word gossip, which is what this magazine is mainly about. The slogan for my magazine will be 'gossip is power' because this will give the girls a sense of superiority over girls who don't this magazine, this way they will be drawn to the contents of this magazine because it gives them a false promise that the gossip in these articles aren't anywhere else, and they are more powerful than the other magazine's articles.
The masthead will be at the top of the magazine, so that the title isn't lost amongst others on the shelves. It will be in the largest font on the front page and will be in white letters on an orange strapline. This way they don't feel too young buying a magazine that's covered in pink, because they think they're too old for that now.
The font will by slanted but not overly girly and swirly, this way they feel as though the magazine is more mature than the others that have a similar contents. The slogan will be just under the masthead, and so they read the title, then the slogan, and then the sell lines and the image comes into recognition. The font for the title will dominate, and then the slogan will be smaller but bigger than all the other writing on the front page.
The colour scheme will be evidently feminine, but not overpoweringly pink. This is because pink attracts girls aged 3 - 8 and normally no higher. Using less block pink will give off the mature look for a teenage magazine, which is all most teenage girls ask for.

I have chosen four fonts to try for the title of my magazine.








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