My House Style Planning

FONT: Georgia
I have chosen 'Georgia' as my body copy/house font because it is clear and easy to read. This will work in my favour with the reader because they won't buy a magazine when they can't read what it's about -  and so this will be beneficial to me and the magazine.
This fits with the genre of my magazine because it isn't too 'out there', it is very natural and that reflects what the articles and aritsts are about.
I went through a variety of other fonts until I came to this one - such as Candara, Calibri (Body), Leelawadee and Lucida Fax. I chose Georgia however because it seemed to fit the type of text that I wanted most, a relaxed, easy to read and relfective font for the body copy.

COLOURS:
I have chosen these four colours as the main colour scheme for my house style.

 

I chose the sky blue, because it represents a calm and chilled out enivornment, which is what I want my magazine to reflect. The black and white show a professional and modern side to the magazine, and the blue and yellow will emphasise the tranquility and mood of the magazine, through the light colours and the connotations they give (spring time, blue skies, daffodils etc).

 

VISUAL FEATURES: 

For my visual aids in my magazine, I will have the website to my magazine on the bottom right hand corner of every page in black capitals (to stand out and to ensure it isn't missed) and then the page number on the bottom lefthand corner of every page. This is because I want the readers to feel like they can navigate through the magazine easily and page numbers on an easy to see space on the page will help that. The website promotion is so that the magazine can have a technological edge to it, being involved in social network sites to widen it's audience appeal and therefore increase the range of people who will hear of it/buy it.

The masthead will be on the top left hand corner of every page to keep consistency with the house style. This is so the reader doesn't forget the title of the magazine or the design so they'll recognise it in the future.

The layout of my articles will be consistent and so will have a link to the rest of the magazine. In doing this, I will ensure that I have 3 columns on each page. Furthermore I have decided to not use borders or frames for my images because I feel it will take away the attention from the image itself, and that's not what I want.